Scent of a Memory

Trigger your most vivid and emotional memories using scent

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Some smells trigger memories from a time in your life. For instance, the aroma of freshly baked brownies always brings back memories of my best friend’s mom’s cooking. When I walk by the local pool and smell the chlorinated water, I remember my childhood summers. Originally called the “Proust Effect” — after the Novelist Marcel Proust who wrote about childhood memories triggered by th... Read more

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October 15, 2020

What Causes Nostalgia Goggles?

Our natural bias towards happy memories over bad ones

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“Ah, the good old days.” You know…before mobile phones…the Internet…and microwaves. A time when there were no text messages to interrupt your day, no instant “likes” to make you feel good, and no 2-day shipping with 100% return and refund policy. We are told we are living in the safest and healthiest time in human history—so Harvard Psychology Professor Steven Pinker tells us. S... Read more

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September 18, 2020

Smashing Stereotypes with Aging

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You’ve definitely heard it before—your memory gets worse as you age. With every year you get older, it feels like you go further and further down a path of irreversible oblivion, like Alice falling down a rabbit hole of foggy forgetfulness. But how much of that is truth, and how much is illusion? In fact, you may be more in control of your memory than you think. Though the biology of the ag... Read more

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August 31, 2020

The Rashomon Effect: The Truth Is Out There

The many sides of memory

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Who is Telling the Truth? Picture this: a terrible crime has occurred. Your elderly neighbor’s beloved cat has been stolen right out of her window! The treacherous deed occurred in the evening, when most of the people on your street were at home enjoying dinner. For this reason, there are plenty of eyewitnesses eager to help your neighbor catch the perpetrator of the cat-astrophe. Unfortunate... Read more

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August 24, 2020

Remember More: Finding your Memory Style

How the 8 learning styles can help you remember

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You may have heard of the 3 learning styles—learning by seeing, learning by hearing, and learning by doing. However, because people can be intelligent in different ways, there are actually 8 distinct learning styles, based on the 8 types of intelligence. But how do these learning styles influence how and what you remember? The answer might just change your entire approach to remembering. How ... Read more

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August 17, 2020
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We are proud to announce that we have changed our name from CueBack Memories to My Stories Matter! x